The Tigerlilys - Lowestoft Girl Band

A Webdesign Case Study

What Claire Needed...

The Tigelilys are a girl band based in Lowestoft. Claire, Co-Manager realised she needed a website to sell the band's services to owners of pubs and bars. Her main source of generating business was canvassing the bars/pubs in the local area. A website with a professional image would help secure bookings. Building a fan base is very important to Claire and Martina (Co-Manager of the Tigerlilys). They realised a website could be an excellent way of promoting the band to their fans. Another part of Claire’s business is creating and building theatre shows. Claire wanted a website to help promote the shows to theatre owners/managers.
Web Design
Claire had no experience in running a website and couldn’t afford the expensive set up fees charged by most web designers.
Claire and Martina often need printed items such as posters, leaflets and postcards to promote the band to both fans and clients. Again cost is an issue and therefore Claire and Martina had been producing their own printed products, but wanted a higher level of quality.
Claire found us on the web and was interested in hiring us because we offered all of the services she was looking. She also thought our prices where very competitive.
Facebook Page Designer

Our Services...

Our websites are built to the highest standards with proven Search Engine Optimisation techniques. We have experience in getting websites to the top of Google, with some very effective results. Being at the top of Google for keywords that relate to your industry and town/county can result in new clients/customers finding you every day.
We are experienced in promoting businesses on Social Media websites such as Facebook. Facebook has more than 25 million UK active accounts (www.clickymedia.co.uk, November ’10), making it a valuable source of customers/clients. With the right page and techniques you can gain mass interest in your company/brand.
Our web design prices are based on a monthly fee with no setup fee, making it affordable for small business to get a professional website. See our price plans for yourself.
Poster Designer Lowestoft
The Band Poster
We provide a professional graphic design service that is quick and affordable. Claire and Martina have taken advantage of our competitive Graphic Design prices with a series of print products.

How We Helped Claire...

At the first brief Claire explained what she wanted out of her website. I designed a site structure including all the pages for the site. I then decided on keywords for each page. To give Claire a wide range of choice I came up with three very different site designs with a range of different colour schemes and several logo designs. Claire and Martina picked out their favourite designs, then wrote the text required for each page, with a small amount of assistance from myself. Once built, Claire approved the site before we launched it. I also designed and developed a custom Facebook Page.
Poster Designer Suffolk
The Theatre Show Poster
I wrote an easy to use link building strategy for Claire and Martina to carry out to help boost their search engine ranking. I also provided a social media strategy for them to help boost there Facebook Page popularity.

The Results...

It normally takes a long time for a website to get ranked high in search engines but within a month we where seeing some very impressive results. At time of writing 1st November 2010, for the search term 'lowestoft girl band' the Tigerlilys website is top for Google UK, Yahoo UK and Google Maps. For the search term 'lowestoft band' the website is top for both Yahoo UK and Google Maps and position two (page one) for Google UK. These search engines are generating a lot of interest from potential clients and fans.
Postcard Design
The Band Postcard
Claire and Martina are very happy with their website and it is helping there business grow. "People are always commenting on our website, it has helped us get loads of gigs with pubs in Lowestoft and is also helping us spread out to Norwich…" Claire Welham

Search Engine Optimisation Results

Keyword Phrase
Lowestoft BandLowestoft Girl Band
Google UKPosition 2 (Page 1)Position 1 (Page 1)
Google Maps UKPosition 1 (Page 1)Position 1 (Page 1)
Yahoo UK & IrelandPosition 1 (Page 1)Position 1 & 2 (Page 1)

Testimonial

People are always commenting on our website, it has helped us get lots of gigs with pubs in Lowestoft and is also helping us spread out to Norwich. We’re proud to be doing so well in Google, I never thought it would be possible at such a low price. We love our new Facebook account. Paul has been really helpful when I’ve needed leaflets and posters printed. When I’ve told him what I need he’s often designed and got them printed within a week. I used to design my own leaflets, which would take hours and would not look anywhere as good, having Paul do them for me saves me a lot of hassle.

Claire Welham, Lowestoft